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of experiments

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Design Of Experiments

The purpose of designed experiments is to identify the causes of variation in a process.  There are a number of ways to do this including cause and effect diagrams, Pareto charts, control charts, and designed experiments.  The first three methods observe the process in its “natural state”.  By contrast, designed experiments perturb relevant factors in a pre-determined way.

Observing a process in its natural state may fail to reveal major causes of variation.  This is because there are three sources of difficulty facing the investigator and designed experiments address them all.  The difficulties are experimental error (noise), confusion with correlation and causation, and complexity of the variables in the process.  Other advantages of designed experiments include time.  Observing the process in its natural state may take much longer to identify sources of variation than a designed experiment.  Second advantage is cost.  When there is more than one variable of interest as is often the case, designed experiments are much more efficient than varying one factor at a time.  Third advantage of designed experiments is that this may be the only feasible approach for problems such as factor screening, optimization, and when interaction among factors is present.

Designed experiments include a range of experimental situations.  Early stages of investigation often have many possible variables and screening experiments are useful to narrow the list.  Full and fractional factorial designs with linear effects are usually used to further investigate the reduced set of variables.  Once the variables of interest are condensed to 4 or less, response surface designs may be used to construct a nonlinear model in the experimental region of interest.  The response surface model allows optimization of the factor variables for the response variable of interest.

Design of experiments (DOE) can be effectively applied during new product development, manufacture of existing products and in any other situation where multiple potential variables can affect output.  In R&D, robust product design techniques can be used to design products which are “robust” to variation during manufacture and customer usage.  Robust products function with less variation in the presence of uncontrolled variation in manufacture and usage.  In marketing, DOE can be useful in identifying customer preferences and displeasers.  In this application, the variables in the designed experiment could include various customer demographic characteristics.

A mixture experiment is a special type of experimental design problem in which the response depends only on the relative proportions of the design factors (or components) and not on the absolute amounts of these components.  Chemical processes are typical applications for mixture experiments.  Changing one component in the mixture necessarily affects the proportion of the other components.  Mixture designs take this dependency among components into account.  Mixture experiments are a special type of response surface experiment.